A Bright Idea

I attended a ‘Green’ presentation recently and was told among other equally well-researched information that if I could become a millionaire if I could develop a low cost, low energy alternative to the once revered compact florescent light (CFL) bulb.  Apparently, CFLs have fallen out of grace because of the trace amounts of mercury contained inside each bulb.  I felt bad for her though, since this feat has already been accomplished with the production and sales of LED lights.  Her challenge made me think about what actually motivates the general population to be ‘green’.

There are only three major reasons that I have come up with to make lifestyle changes in an effort to be more green.  The first is the position held by some, which comes down to doing it because it is the right thing for future generations.  There is a tiny portion of the population that will do it for this reason alone, and the number gets smaller if it is inconvenient in any way (recycling anyone?).  The second reason is that it is mandated by law.  Limits on emissions would be a good example here.  The third reason, and I believe the one with the most possibility for success, is to make green living economically advantageous.  Advocates for the first position would be wise to consider the last.

If you think about it, there are plenty of advantages to green living already.  Our air is cleaner in most places due to reduced emissions.  Fuel and utilities cost less today than they would if the consumption was higher from inefficient electronics, mechanics, and insulation.  Staying out of jail is a good reason too.  I can even say that there is that warm and fuzzy feeling when you think about how your choices can positively affect future generations.  Ultimately, the best way to convince consumers and businesses that they should do so is to show them the fiscal benefits (positive) rather than using scare tactics or shame (negative). 

What about you:  What inspires you to be green?  Is it a well-reasoned analysis or a faith-based motivation?  What is it going to take to convince you that you should reduce your evil carbon footprint?  I know what it will take for me…CASH!  As it becomes more financially beneficial to make green choices, I am going to make them.  It follows that it will happen with the general population as it becomes affordable as well.

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